A New Dawn for Health in Brazil: The “Lives Saved in Brazil Report 2024”

Today marks a significant milestone in Brazil’s struggle against the tobacco epidemic. Launching the “Lives Saved in Brazil 2024 Report” is much more than a publication; it is an appeal to hope, innovation, and life. This insightful report opens up unexplored potential in the field of tobacco harm reduction (THR) and offers a way that could drastically reduce the devastating toll combustible tobacco poses in Brazil. The report appeals to compassion, outlining a scientific roadmap to a healthier Brazil.

Within these pages lies the promise of transformation: a vision of fostering innovation for a healthier, more sustainable world.  By integrating harm reduction measures alongside existing tobacco control efforts, we unlock the possibility of saving countless lives and fostering a legacy of health and vitality for future generations. 

We bring this to your attention and invite you to take up this vital mission with us. Together, we can turn the tide against tobacco, embracing innovative solutions that resonate with personalised care and effectiveness. This is our opportunity to make a tremendous difference and help write a new chapter in the public health history of Brazil, a chapter in which fewer lives will be lost to tobacco, and many more people reap the health and happiness they so rightly deserve.

Want to know more? Download the full report: