Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Always Active
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

No cookies to display.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

No cookies to display.

Skip to main content
search

Scientific Research

The latest academic research on THR and its life-saving benefits

A vital component of THR is to prevent disease and save lives by providing access to accurate information about the lower risks of reduced harm products relative to cigarette smoking.

Nicotine vs. Smoking

Risk continuum shows nicotine products can save lives at a faster rate than previously possible.

Annual Review of Public Health

Nicotine is relatively harmless, all the harm from smoking comes from tobacco smoke.

Public Health England

Nicotine products significantly reduce harm and the risk of tobacco-related disease.

FDA

Vaping and nicotine pouches are 99.75% less risky than cigarettes

OSF Preprints

Cessation

E-cigarettes help smokers to stop smoking in the long term.

Cochrane Library

Vaping is twice as effective as NRT.

New England Journal of Medicine

E-cigarettes help smokers get off and stay off cigarettes long term.

Addictive Behaviours Journal

There is a direct link between the declining smoking rates in the US and e-cigarette uptake.

British Medical Journal

90% of smokers start vaping to help them quit

European Tobacco Harm Reduction Advocates (ETHRA)

Vapers 5x more likely to quit than those who go cold turkey

Addiction

Saving Lives

Vaping helps 50,000 – 70,000 smokers quit every year in the UK.

Addiction

700,000 smokers have quit thanks to vaping in France.

European Journal of Public Health

Nicotine pouch use has helped Sweden achieve the lowest smoking rate in Europe.

Royal College of Physicians

5 past presidents of the Society for Research on Nicotine and Tobacco say vaping can benefit public health

American Journal of Public Health

6.6 million lives could be saved in the US over the next ten years by switching Smokers to vaping.

Georgetown University Medical Center

E-cigarettes could save 3.3 million life-years by 2070.

Nicotine & Tobacco Research

Tobacco Harm Reduction

A definitive resource for tobacco harm reduction research.

TobaccoHarmReduction.net

An advocates guide to tobacco harm reduction and campaigning for safer alternatives.

Saving Lives

Statements by international health organisations on the importance of tobacco harm reduction.

Various Authors

Alcohol Harm Reduction

More about

Alcohol Harm Reduction

Drug Harm Reduction

More about

Drug Harm Reduction