Join us for an event on tobacco harm reduction (THR) in Brazil and Latin America. Our discussions will focus on key science topics such as the potential lives saved with THR and case studies from Sweden, Japan, the UK, New Zealand, and Germany.

We will also explore nicotine policy principles such as risk-proportionate regulation, youth prevention, labelling, cessation, and taxation, as well as consumer insights on the topics of misinformation, cessation motives and methods, flavours, and nicotine misperceptions.

We have also just launched the PAHRA website, dedicated to providing accurate information on THR and related topics