Nicotine vs. Smoking
Risk continuum shows nicotine products can save lives at a faster rate than previously possible.
Nicotine is relatively harmless, all the harm from smoking comes from tobacco smoke.
Cessation
E-cigarettes help smokers get off and stay off cigarettes long term.
There is a direct link between the declining smoking rates in the US and e-cigarette uptake.
90% of smokers start vaping to help them quit
Saving Lives
Nicotine pouch use has helped Sweden achieve the lowest smoking rate in Europe.
5 past presidents of the Society for Research on Nicotine and Tobacco say vaping can benefit public health
6.6 million lives could be saved in the US over the next ten years by switching Smokers to vaping.
Tobacco Harm Reduction
An advocates guide to tobacco harm reduction and campaigning for safer alternatives.
