Risk continuum shows nicotine products can save lives at a faster rate than previously possible.

Key Points:

• There is a continuum of harm of nicotine-containing products. They range from exceptionally low harm (e.g. nicotine patches, vapes) to exceptionally high harm (e.g. cigarettes, cigars). 
• When nicotine is separated from the deadly toxins in tobacco smoke, it is substantially less harmful as nicotine itself does not cause cancer.
• Tobacco control strategies should adopt harm minimisation policies to rapidly move smokers to less harmful nicotine products.
• The public must be educated about the relative harms of nicotine-containing products relative to smoking, to counteract misperceptions about the safety of nicotine. 
• Tobacco control regulation should be proportionate to the relative harm of each product class. 
• Nicotine products provide a means to compete with and even replace cigarettes, saving more lives more rapidly than previously possible.
• Switching smokers to safer nicotine products could save millions of life years and reverse the tobacco pandemic.

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